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Minute Media
Minute Media, a holding group that owns digital sports and entertainment websites like Players' Tribune and The Big Lead, said Wednesday that it has acquired Wazimo, an Israeli publishing tech firm that helps media companies develop and monetize their audiences.
Why it matters: It's Minute Media's first tech-focused acquisition. It is also its first acquisition since raising at least $40 million dollars earlier this year.
Details: Wazimo, a Tel Aviv-based company, will be integrated into Minute Media's proprietary publishing tech platform, Voltax.
The big picture: The deal represents a strategy shift for Minute Media.
"The way we've been growing over the last few years is not only owning content brands but opening Voltax up to others," Peled told Axios. "We feel that's the best way to continue to grow over the next decade."
By the numbers: In September, Peled told Axios that the company had raised "tens of millions" of dollars in a previously-undisclosed financing round earlier this year, with participation from sports betting companies like FanDuel and casino giant Wynn.
What to watch: Peled said the company plans to explore more acquisitions in the near future. Aside from data, the company is also looking to enhance its video offerings via Voltax.
Openweb.com
OpenWeb, a platform used by publishers to manage comments and user interactions, has raised $150 million in a series E financing round that values the company at $1.1 billion, its CEO and co-founder Nadav Shoval tells Axios.
Why it matters: OpenWeb's growth is driven by a realization from publishers that building direct relationships with their audiences online is a stronger value proposition long-term than being reliant on social media and search giants.
Kids and family programming deals are surging as streaming companies look to double down on content that serves a highly-engaged cohort of younger users.
Why it matters: Kids content used to be perceived as a tool to stop users from cancelling streaming accounts. Now it's a key driver for new user growth.
Workweek
A new company called Workweek launched Wednesday to give creators of business-to-business content — traditionally content that lived in white papers or behind paywalls at trade outlets — full-time support to work independently.
Why it matters: The model is meant to give writers and creators more support than they would typically receive if they wrote for an independent publishing platform, like a salary and full-time benefits.
