Inext has a 33% share of female readership, which is the largest for any Hindi broadsheet
Keeping pace with the changing customer preference, Dainik Jagran – inext has launched its 13th edition in Moradabad, UP.
Dainik Jagran – inext daily is the urban broadsheet from the house of Jagran Prakashan Limited. It was launched in 2006 and has grown to have 13 editions spread across 4 states. Dainik Jagran – inext provides its readers utilitarian news and information, with a focus on its three pillars – Informative, Interesting and Involving.
Since its inception in 2006, Dainik Jagran – inext has evolved to keep pace with its ever-changing, dynamic and quirky readers, who in turn have always chosen Dainik Jagran – inext as their favorite newspaper. With an interesting mix of serious and fun content, vivid photographs and engaging features, the brand has surged ahead to carve a niche for itself in the reading routine of a youthful audience.
The newspaper has a 33% share of female readership among its total readers, which is the largest for any Hindi Broadsheet.
Speaking on the launch of 13th edition of Dainik Jagran-inext, Shailesh Gupta, Director Advertising, Jagran Group, said, “We are now offering the same urban-urbane offering of our youthful daily to the readers & advertisers alike in Moradabad, the 9th largest city of Uttar Pradesh. While it will meet the aspirations of the readers of Moradabad, it will provide further deeper penetration of the key cities of UP now with Dainik Jagran – inext besides Dainik Jagran to the marketers.”
Sharing his thoughts on the launch, Alok Sanwal, COO, Dainik Jagran – inext, added, “Dainik Jagran – inext is expanding not just the newspaper market by getting new age readers but it is also bridging the gap between print and digital content by seamlessly offering this content through social media handles and website of Dainik Jagran – next.”
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
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