Tata Digital's super app Neu to be launched around April 8th with 'never seen before' rewards programme – Economic Times

The much-awaited super app of Tata Digital is almost here! ET Now learns exclusively from sources that the Tatas have internally decided to launch the super app Neu on April 8th. “Tatas are the title sponsor of this year’s IPL, and the game plan is to launch it around it then. Tatas have a huge inventory as the title sponsor, and they will use that to bring consumers to app,” said a source.
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