Fareportal, parent company of online travel agencies CheapOair and OneTravel, is strengthening its technology offerings through an investment in search technology company Search Machines.
Terms of the investment have not been disclosed.
Founded in 2019, U.K.-based Search Machines helps large enterprises optimize and customize their search user acquisition.
Its proprietary ATLAS platform uses natural language processing with artificial intelligence to understand the intent of users and match demand and supply, helping advertisers optimize their user acquisition for return on investment.
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“Fareportal has collaborated for many years with Search Machines founders Richard Jackson and Shlomi Beer. In that time, we have observed the rigorous attention to detail and innovative technology that makes ATLAS an essential tool for search optimization, applicable to every industry, but particularly in the travel industry,” says Fareportal founder and executive chairman Sam Jain.
“Fareportal is a leader in travel technology, so this investment in Search Machines as part of Fareportal’s family of companies is a logical decision.”
Adds Richard Jackson, Search Machines founder and CEO: “This is a watershed moment for Search Machines as it goes into a faster growth mode.
“This new investment enables Search Machines to level the playing field in the age of post-COVID by enabling large retailers, online insurers, online travel agents and other online digital organizations with the best technology to improve their metrics on customer user acquisition in search channels, which is critical to win in today’s challenging market.”
