Lexus India has launched its ‘Lexus Certified Programme’ in the country to improve the Lexus pre-owned car buying and selling experience. Moreover, the Lexus Certified Programme is an exclusive program for Lexus owners designed to get the best value for their cars.
With the introduction of the Lexus Certified Programme, the automaker claims that the Lexus owners in India will now enjoy better value for their Lexus cars. Also, such a program will also benefit potential buyers as the program will be able to offer better overall value on a used Lexus car.
It is also worth mentioning that such an exclusive pre-owned car buying program is highly likely to further strengthen the automaker’s footprint in India and enhance the overall Lexus ownership experience.
Under this Lexus Certified Programme, Lexus will offer a comprehensive 203-point inspection and Lexus certification for the pre-owned Lexus cars. This will improve the overall satisfaction of the buyer while offering peace of mind to the pre-owned Lexus buyers.
Also, the Lexus Certified Programme will further boost the movement of Lexus cars in the pre-owned car market. This will also boost the demand for Lexus cars in the used car market and benefit the automaker in a positive manner.
Commenting on this occasion, Mr Naveen Soni, President of Lexus India said, “Lexus cars are renowned for their luxury and reliability world over. With the Lexus Certified Programme, we are introducing an added level of assurance for our guests in India. The certification program provides a warranty up to 24 months with due diligence on quality, documentation and service. Our focus of creating an overall amazing ownership experience has been our key focus since we began our journey in India”.
In addition to these benefits and advantages, the newly launched Lexus Certification Programme also offers a comprehensive warranty up to 24 months or 30,000km. Also, customers buying Lexus cars through the Lexus Certification Programme can get up to three complimentary services for their used Lexus cars.
Lexus India also claims each car under the Lexus Certification Programme will be certified after due diligence of documentation, quality level and service history.
Since the launch of the Lexus brand in India, Lexus has been providing exceptionally good service to its customers. Moreover, the brand has been steadily growing in India with its majority Hybrid product portfolio.
In addition to that, Lexus is also the luxury hybrid sales leader in the world and the company claims to have sold more than 2 million hybrid cars globally. At present, Lexus is also expanding as a brand and its models are available in more than 90 countries.
The launch of the Lexus Certification Programme will help Lexus positively by improving the car selling experience of the existing Lexus customers and this will also improve the chances of customer retention. It is also worth mentioning that, the program will help potential pre-owned Lexus car buyers as well.
