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Apparel Export Promotion Council has launched Apparel Industry Sustainability Action (AISA) aiming to evaluate the existing status of Indian apparel industry, encourage wider penetration of these measures amongst the MSMEs, hand hold these units with demonstrations and solutions, enhance the brand visibility of sustainable companies on global platform and brainstorm necessary policy focus towards wider and smooth adoption of sustainability measures amongst Indian garment units at large.
The initiative was launched in a meeting with senior officials of Ministry of Textiles including Prajakta Verma, Joint Secretary; Shubhra, Trade Advisor; Roop Rashi Mahapatra, Textile Commissioner and top leadership of AEPC.
The meeting also saw the presence of buying agents, buying houses, industry associations and civil societies.
Narendra Goenka, Chairman of AEPC said, “As we all know, the global garment production is forecasted to increase by 63 per cent by 2030. This spectacular growth brings with it an ever-growing global concern on the detrimental impact that this fashion industry brings as it is one of the most resource-intensive industries. Also, considering the growing consumer awareness on sustainability and the gaps in the global markets, it is a dire need for the Indian apparel industry to dig deeper into the subject.”
Prajakta Verma, Joint Secretary, Ministry of Textiles, GoI stated that, “A collaborative and cluster-based approach should be taken to help MSMEs become sustainable companies by solving the pressing issues.” She also emphasised that larger brands should collaborate with start-ups in ensuring sustainability and circularity.
Gautam Nair, Chairman, Export Promotion, AEPC said, “We can incorporate sustainability across three parameters which we call ESG including efforts that we can take for the environmental front, social and governance. While India has moved quite a bit on the social compliance front tackling issues on child and forced labour, etc., what needs our immediate attention is the environmental compliance.”
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